The Catskills Shelf: Silly Nice From Woodstock to the Ski Towns | stupidDOPE | Est. 2008
A new cannabis brand with Brooklyn roots is looking toward the Catskills. Silly Nice was founded in March 2024 and is described as Black-owned and veteran-owned at the company level. Its name brings a playful, easygoing feel to a business that operates in a highly regulated market. For shoppers traveling from Woodstock toward the region’s ski towns, the brand’s arrival offers a chance to discover a newer New York company—wherever local licensed retailers carry it. The Catskills are more than a scenic backdrop. Woodstock, mountain communities, and nearby year-round destinations draw residents, weekend visitors, outdoor enthusiasts, and hospitality workers. That mix can create opportunities for cannabis businesses, but it also calls for care: retail availability depends on licensed stores, local rules, and current inventory. A brand’s presence on a regional shelf can help connect its identity with a place, while retailers provide the local knowledge and compliance expertise that make ...