Kim Smith on SmartFi’s Strategy to Grow the Reverse Mortgage Pie: A Veteran Entrepreneur’s Perspective
In a market where reverse mortgages have long been the domain of specialized originators, SmartFi Home Loans emerges with a dramatic vow: expand the pie by bringing reverse mortgage options to the forward-facing, traditional loan officers who serve veterans and their families. This is not merely a growth tactic; it is a strategic reimagining of how the industry can reach veteran entrepreneurs who may not recognize the value of a reverse mortgage in funding business ventures, retirement planning, or home equity strategies. Kim Smith, senior vice president of wholesale lending at SmartFi, frames this as a mission to bridge the gap between forward-oriented lending and the potentially liberating tools of reverse mortgages. For veteran entrepreneurs, this approach can translate into greater financial flexibility and risk management. The goal is to empower forward LOs to present veterans with an informed option that supports business continuity, capital needs, or retirement security with...